Tiryaki Anadolu’s consumer brands Yudum and Hasata have joined forces for the digital campaign “The Perfect Pair for Every Recipe.”
For the first time, Yudum and Hasata are coming together in a joint communications campaign, bringing their expertise across different categories into a shared story with “The Perfect Pair for Every Recipe.”
With a portfolio ranging from sunflower oil to olive oil, Yudum brings lightness, trust and peace of mind to the table. Hasata, meanwhile, offers the authentic tastes consumers have missed through its pulses and grains, produced from carefully selected seeds in regions where soil, climate and agricultural conditions are best suited to each crop, using appropriate farming practices.
Two Different Categories, One Shared Mealtime Experience
“The Perfect Pair for Every Recipe” is built on a simple insight: a good meal comes together when the right ingredients complement one another. Recipes and dining habits may vary, but Yudum and Hasata come together at the same table as two brands that naturally complement a good meal. Some may serve karnıyarık with rice, while others prefer bulgur. The recipes may change, but “The Perfect Pair for Every Recipe” remains the same.
Speaking to everyone who takes pride in the meals they prepare and the table they set, the campaign combines Yudum’s lightness with Hasata’s authentic taste, conveying the idea that the familiar, genuine tables people cherish can be recreated every day with peace of mind.
Bringing Yudum and Hasata together in a joint campaign for the first time also demonstrates how two brands from different categories naturally complement one another in consumers’ everyday cooking routines.
Recipes Change, but the Perfect Pair Does Not
The same dish can be prepared in very different ways from one home to another. Inspired by this insight, the campaign film takes viewers into the kitchens of six different characters, each with their own approach to cooking.
From karnıyarık with rice and İzmir-style meatballs with bulgur to lentil soup and olive oil-braised cranberry beans, each character prepares their meal in their own way. Yudum’s lightness and Hasata’s authentic flavours are positioned as two inseparable complements to these everyday cooking moments.
With the message“Recipes may change, but the perfect pair for a good meal never does,” the film brings Yudum and Hasata together based on consumers’ real-life cooking habits.
You can watch the campaign film here.
Credits
Advertiser: Tiryaki Anadolu
Brands: Yudum & Hasata
Advertiser Representatives: Esin Setol Özen, Furkan Önal, Güler Bilge Mantarcı, Metehan Çağıl, İpek Kula
Advertising Agency: H2o United
Production Company: Koridor Film
Director: Ozan Köse
ECD: Emir Yüksel
Creative Directors: Kaan Birkes, Selver Yılmaz
Creative Group Head: Burcu Çetin
Creative Team: Nilgün Gören, Buket Kocayıcı, Dilara Akpınar
AI Artist: Ata Karakoç
Account Team: Gizem Demirel
Post-Production Company: Tonic Effect
October 2026
